My Story

The underdog who built something for everyone.

Kelly grew up on a council estate in the North East of England. Nothing about her start in life suggested she would one day build a multi-million pound technology company.

She joined the police because she wanted to protect people. She left to build businesses because she wanted to help them grow. She has spent 25 years doing exactly that.

Kelly — Hartlepool, Co. Durham — portrait

Kelly — Hartlepool, Co. Durham

The path

Twenty-five years, one through-line.

01

Early career

Police service

Joined the police because she wanted to protect people.

02

Founder

Adept Recruitment

Built a recruitment firm grounded in honesty and people-first practice.

03

Founder

Ethical payroll company

Took on an industry that needed transparency. Did it her way.

04

Appointed

Durham University Visiting Fellow

Recognised for impact in entrepreneurship and community.

05

Founder & CEO

KLIK SaaS™ founded

A white-label community platform built for any organisation.

06

Funded

SEIS raise · EIS Advance Assurance

Pre-revenue valuation: £6 million.

"I didn't have the odds in my favour. I just had the determination to prove them wrong."

— Kelly

What I stand for

Four words. No exceptions.

Community

Nobody builds anything worthwhile alone.

Honesty

Tell the truth, even when it's hard.

Hard work

Show up. Do the reps. Earn it.

Giving back

Lift the people coming up behind you.

Kelly M. Whitfield — portrait

Kelly M. Whitfield

If any of this resonates — let's talk. I read every message that comes through, and I love hearing from people building something of their own.

— Kelly